Sustainable Regeneration Solutions (SRS), is a not for profit, place making and problem solving company, offering project consultancy support and bespoke advice to the public, private and third sectors in the field of sustainable place making, fundraising and development of alternative service delivery models.

"We invest all our profits back into the places we help."

We seek to provide individual and multi-stakeholder solutions to challenging issues which, by their nature, require intelligence, analysis, collaboration and innovation.

We solve problems which others are reluctant to address, through identifying win/win strategies based on inclusive dialogue and implementing deliverable, fundable actions

About Chris Ashman

Chris Ashman, lead director, is a Placemaker by profession. A project manager, multidisciplinary team leader and partnership facilitator of the highest order, with a track record of delivery over 25 years in the economic,social and environmental regeneration field. Chris demonstrates flexibility, commitment and determination to reconcile the physical and social aspects of change in places achieving measurable results for local communities.Formerly a Programme Director for the Welsh Government and Head of Policy for Rhondda Cynon Taff County Borough Council , Chris is particularly successful in multi organisational delivery settings, focusing on the development of sustainable communities. He possesses a wide ranging, client side, senior experience at every level of governance in Wales in the last 20 years. From the successful Cardiff Bay development programme, through leading on the development of social clauses for public works, to changing perceptions of the South Wales Valleys as an attractive place to live, work and visit, his track record speaks for itself in being able to bring partners together, secure consensus and find the resources to make change happen

Highly competent in strategy development as well as project delivery Chris works with a wide range of clients in business planning, making successful funding applications, including EU funds and undertaking impact assessment projects. His current focus is on helping public bodies to respond to the requirements of new Well Being, Planning, Environment and Health and Social Care legislation in Wales.

Chris Ashman in conversation with Place makers at an EU conference

More than addressing environment or green issues, vital those may be, creating sustainable places is about balance, balance between economic prosperity and social improvement, between the local community and the wider world
Places where people want to live, are able to work and be happy , have a positive sense of well being and be reassured that there is equality of opportunity and poverty is eradicated – this is what being sustainable means

More than the physical improvement of places , buildings , streets and open spaces, regeneration moves a place from where it has been to where it wants to be. Regeneration is about people as much as place, its about a achieving a renewed sense of identity, a closer connection with the place where you live or work.
Regeneration as the process to achieving sustainable places provides the confidence to remain, to plan for your and your family’s future , it needs to be a constant state within which places challenge themselves to keep improving and moving towards being fully sustainable

Understanding challenges and finding solutions is central to creating sustainable places. Marshalling the collective capacity of businesses, voluntary and community groups and public service organisations to address matters of real concern builds confidence, trust and belief change can happen. Establishing consensus about what is important, brokering and assembling the right skills and resources to deliver solutions based on knowledge of what works and can be effectively applied to local circumstances.

Sustainable Regeneration Solutions - this what we are about, this is what we work with places to deliver.

“We were delighted with the support we had from Chris Ashman in developing our Whole Place plan for the Llanelli Rural area. We are now in an excellent position to work with partners and our communities in addressing the national well being goals, but most importantly undertaking practical steps to make the lives of local people better”.

Mark Galbraith, Clerk of the Council, Llanelli Rural Area